So let's start from the beginning. Leaving your job and pumping your life savings into a shop during a recession is difficult - but choosing a name and brand ID for your shop? Virtually impossible.
This is how it happened.
People always ask where the name ‘Nom Nom’ came from. After agreeing to take the shop we spent a frantic evening in a frenzy of planning, the most crucial element was naming the shop. Over an instant dinner of pizza, garlic bread and salad we all shouted out random names between mouthfuls. All equally naff, well I'll let you decide:
- Cupcake corner
- Cakelicious
- Nailsworth Cupcakes
- Scrumptious (that was my Aunty's)
I hated it. Partly because my big sister came up with it and I didn't, partly cos I didn't get it.
But I began testing it anyway and after speaking to friends and family everyone agreed it was a good name for the shop. And the official definition for ‘nom nom’ seemed to fit our cupcake vision “to eat with extreme delight”. Sorted.
And the rest, as they say, is history.
People still ask what language the name originates from, sometimes I say ‘cookie Monster’, sometimes I just want to lie and say it’s Hawaiian or something exotic. The truth ... whether we do it out loud or in our heads it’s just a noise we make when we’re enjoying food.
It's a noise i hear everyday in my shop. Nom Nom.
(as for the logo....that's another post)